The folks in charge at Kickstarter.com claim video is the most important element in creating a successful campaign. Videos are placed at the top of the page, and in most cases are the only item presented on a iPhone display unless you request more info. Video is used to tell your story, with text and supportive imagery used below in your profile.
The task of creating a video seemed very daunting at first based on the many outstanding videos I've seen on Kickstarter in the past. A good video is one that best represents your project and your personality, is of a manageable length and inspires someone to contribute to your campaign. Your message must be clear.
The Initial Concept
Do you have a quirky personality? Let your personality shine.
Will your project impact a lot of people in a profound way? Focus on the human interest element.
Is your project visually appealing? Find a way to best showcase the art you've created.
Next step: Researching your video content & Writing A Script
For more information about our Kickstarter Campaign, The Cultured Chef, check out Kickstarter.com