Thursday, August 8, 2013

Creating A Video for Your Kickstarter Campaign: Editing Your Video


There are very few people who are skilled at every element of the creative process. If you have been gifted with the right brain/left brain skill set, you'll most likely be able to figure out the design, writing, filming, editing, marketing, etc all on your own. Don't be disheartened if you can't do everything. By allowing others to shine, and do what they do best, you'll only look better in the end. Don't be afraid to ask for help! Kickstarter is all about collaboration.

Depending on the camera you used to film with, there will be a number of options available to you for editing. I've used Windows Movie Maker in the past for many quick and easy videos I've put together. I've used iMovie as well with much more success. I've also used Final Cut. Editing takes hours and hours of work, and regardless of the program you use, you'll need to learn how to use the editing program effectively. Spend some time watching tutorials on Youtube because there are many!

Some Notes on the Final Edit

I've seen it all when it comes to Kickstarter videos! You have the non-technologically savvy person who turns on the camera from behind, then walks around in frame to sit down and talk to the camera. I assume this person didn't know how to edit out this material, or maybe they were going for a "behind-the-scenes" appeal? I've seen overly shaky, hand held camera footage that gave me motion sickness. There's no doubt you've seen these less-than-perfect videos as well.

Don't be lazy. If the shot didn't work out, do it again... or be creative in how you make it work. Day number 3 of our video shoot wasn't planned, and we spent the time re-shooting material that wasn't up to parr.

More than anything, be creative and have fun. Don't be afraid to try new techniques, but remember, less is more. We sat with our footage for hours and hours before we decided to try a bleach bypass in final cut. While we lost some of the vibrancy of the illustrations in some shots, what we gained was a vintage feel that worked well with the theme of our book. You'll be surprised what comes about when you take risks.

For more information about our Kickstarter Campaign, The Cultured Chef, check out

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